Covid-Hit Zim Tourism Requires Vigorous Marketing

ENVIRONMENT, Climate, Tourism and Hospitality Industry Minister Mangaliso Ndlovu says Zimbabwe has not been thorough in its marketing drive to attract tourists into the country.

The prevailing Covid-19 pandemic literally decimated the tourism industry with the restrictions on international travel.

Most countries, Zimbabwe included were left with the option of domestic tourism which over the years had not been promoted as the industry reveled in international clients.

With the slow relaxation of lockdowns, regional travel has also come in as an option in the absence of international tourists, but lack of investment in intra-Africa tourism negates the development.

Speaking while celebrating Matetsi Victoria Falls Luxury Lodge’s award as the best hotel in Africa for 2021, in Victoria Falls recently, Ndlovu said Zimbabwe’s tourism needs a robust marketing strategy.

Then country is pushing the ZimBho campaign and wants an international strategy to attract travellers back into the country.

“We have not fully marketed our country. We held a meeting in Cape Verde recently where we looked at how to promote intra Africa travel.

Countries need connecting flights so that travel between out nations becomes available and affordable. So while we are marketing our countries, let’s also make travel affordable for our people,” he said. –NewZimbabwe

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